HYBRID EVENT: You can participate in person at Rome, Italy or Virtually from your home or work.
Rajani Chauhan, Speaker at Pharmaceutical Conference
Banasthali Vidyapith, India
Title : Digital Drug Marketing

Abstract:

The title of the talk include the information available in print meadia and e- media. The journey of Digital Drug Marketing was staretd in 1997 as Food and Drug administration, released guidelines for “Direct-to-Consumer (DTC)” advertising in this year. The talk will include sub topics related to title - like Personal Data Collection and Privacy, Condition and Behavioral Targeted Advertising, Neuromarketing, Social Media Monitoring and Marketing, Unbranded Sites, Audience Segmentation, Mobile Campaigns, Search Engine optimization, Pay per click ads, E-mail News letter, Companies in digital marketting,  Potential outcome of digital drug marketting, Organizational changes for digital drug delivery, Non-Pharmaceutical Interventions (NPIs), Therapeutic area for digital drug delivery, COVID-19 and digital drug delivery and Organizatins offering cources in Digital Drug marketting.

This talk will enabel the audience with new upcoming opportunities in the field of Drug marketing. Audience may try to increse the potency of selling their products in the market with more ease and with consumer compliance.  In this talk, various methods for of Digital drug marketing has been discussed. Listener may choose the most comfortable method of Digital Drug Marketing method in the first attempt. As the audience feel comfortable in one type of marketing s/he may attempt other methods of digital marketing.  This topic will be very benefecial for those who opt bussiseness field after completing the courses related to drug manufacturing. This talk will provide a solution to the audience to increase the market of manufactured drugs. Digital Drug marketing always follows the ethics designed by government of that country. So accuracy in the design of such advertising will be must as per government Rules.

Biography:

Rajani Chauhan, Joined Banasthali Vidyapith-University in 2006 as Lecturer and in 2011 completed PhD program from the same university and till date serving in the same University at the capacity of Associate professor. The programs she have under her charge Coordinator of National Service Scheme and Unnat Bharat abhiyan (UBA) and Nodal officer for the UBA. Till date she and her reasech students have Projects, funded by various government agencies. Under her superviosn students awarded with PhD Degree are 14, PG students dissertations 25 and UG projects 5. She have Reacearh article in jouranls of National and International Reputes.

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