Title : Dentrepreneurship
Abstract:
In the evolving landscape of dental healthcare industry, the marketing per se has emerged as a crucial driver for attaining a certain level of business success and patient engagement. This presentation explores the intersection of entrepreneurship and marketing within the dental world, emphasizing innovative strategies used by dental entrepreneurs/ dental marketing practitioners to build strong brand identities, attract new patients, and maintain competitive advantages. Through the integration of digital platforms, social media, patient-centric services, and community outreach, dental marketing has transformed traditional practice models into dynamic business ventures and opportunity. This paper highlights key dentrepreneurial approaches, including market segmentation, niche marketing, brand positioning, online reputation management, and the use of analytics to guide decision makers - dentists and business owners. By examining real-world case studies and marketing trends, this presentation provides actionable insights for dental professionals aiming to expand their practices through entrepreneurial thinking and effective marketing initiatives - called “DENTREPRENEURSHIP”.
